The Marketing Manager is responsible for maintaining the company’s public image through the implementation of marketing initiatives and ensuring the success of various marketing initiatives. They relay information between management and employees regarding the implementation of marketing campaigns, daily media procedures, and new branding merchandise opportunities. They promote business products and services through industry trends and public perception while creating marketing and advertising campaigns to strengthen the brand.

Their duties include:

  • Developing marketing strategies for new products and services
  • Organizing promotional events and coordinating day-of deliveries and staffing
  • Reviewing current marketing campaigns for weaknesses and developing solutions within budget constraints
  • Identifying potential new markets and creating a plan to enter the market
  • Brainstorming fresh advertising ideas with management
  • Developing custom marketing and advertising strategies
  • Creating designs and layouts for media outlets
  • Building relationships with influencers, journalists, and media outlets
  • Overseeing social media accounts and ensuring brand consistency

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